Tuesday, October 30, 2012

I'm a Real Person! How to Stay Out of the Spam Folder

You've got the business. You've got one or more great products. Now you've finally acquired the customers that you've always wanted. Everything is going great and you couldn't be happier. Unfortunately, this isn't the end of your goal. Running a business is an ongoing process, and you constantly have to communicate with your customers to maintain a positive relationship. How else are you going to make sure that they stay loyal and don't run off to your competitors the first chance they get? In any case, one of the best ways to do this is with email marketing campaigns. But just like everything else, this project isn't as simple as it sounds.

Thursday, October 18, 2012

Everybody Needs Someone

When you need to vent or relieve some stress, who or what do you turn to? Some people go to their best friend or significant other, while others turn to libations such as pizza or a good, strong cocktail. Whatever floats your boat, one thing for sure is at the end of the day, you've found what you needed to get the job done. But what about when you need a way to get the word out there? Who or what do you turn to when you need to spread your message across the internet? According to a recent study by SEOmoz, the most popular tool is none other than Google+

Thursday, October 11, 2012

Twitter Can't Be Stopped (Not Even By Google)

Internet marketing can be quite tricky - there is so much to know, and the constantly-changing industry doesn't make things much easier. Everyone is trying to get their message out there - including myself. This post is my fifth piece of original content published in my name, so I've got a bit to go before developing a solid online presence. Big names like Twitter, on the other hand, have a pretty solid foundation on the internet (to say the least). However, that doesn't mean they don't need to worry about search engine marketing at all. 

Wednesday, October 3, 2012

Facebook Wants You to Pay to Be Popular

You might be thinking, "Say what? I thought Facebook was free forever! They can't have my money!" Right on.

Don't worry, you only have to pay if you want to. Facebook recently revealed that it will be testing a service that allows ordinary Facebook users to pay $7.00 to make their friends more likely to see their personal posts and updates. Does this mean I have to pay money for people to know about my life? If I don't pay, will my online presence become non-existent?

Wednesday, September 26, 2012

Google and Apple Can't Work Well Together

Well, kind of.

The only Apple product I currently own is an iPod touch, and I love it. While I use a Mac five days a week, I don't think I would ever purchase one for myself, nor would I choose the iPhone as my personal mobile device. I'm simply an Android-type of gal. If you would really like to know why, I would be more than happy to share my reasons. Just not now, not here.

What I will share with you right now is that Google and Apple couldn't come to an agreement regarding turn-by-turn directions for the Google Maps app. How did this conflict come to rise? Well, the upgrade to iOS 6 has a lot of to do with it.

Tuesday, September 18, 2012

Twitter Changes It Up, Too

In an attempt to become more social media-savvy, I created a Twitter account about two years ago. Since then, I must admit that I haven't exactly offered my followers much in terms of updates about my life (or anything, for that matter). With the help of this class, however, I hope to change that habit and develop a stronger presence among the online community. One of the best ways to do that is to blog about Twitter, right? If the answer is no, I'm going to do it anyway.

Sunday, September 9, 2012

Google Changes It Up

I've been doing the internet marketing thing for a while, but mostly writing SEO content. Hopefully over the next few months, I'll be diving in instead of simply getting my feet wet.

One of the best ways to learn is to read - and luckily for us, there are plenty of words on the internet, ripe for the picking. The tricky part, however, is finding the words that are true, informative, and worthy of your time and energy. I'd like to think I've found something that meets this criteria.