You might be thinking, "Woah, woah, hold on. Clearly, Facebook is more popular than Google+." And you would be correct. However, when it comes to search engine optimization (SEO) and search engine marketing (SEM), Google+ is the most popular among marketers - after all, Google is kind of a big deal regarding SEO and SEM, so these findings make a lot of sense.
In case you need more convincing, here are some numbers for you:
- Google+ has 400 million users, with 100 million active monthly users.
- 85.9% of survey respondents indicated that Google+ will impact online marketing the most in the future to come.
- 56.4% of survey respondents said that Google+ was likely to become massively influential in search engine results pages.
- When asked to specify reasons to select social media channels, 56.1% of survey respondents felt that Google+ is a very important tool for SEO.
While Google+ isn't as popular as Facebook or Twitter, it's definitely worth a gander when it comes to SEO and SEM. So if you're an entrepreneur or small business owner looking to strengthen your online presence and improve your search rankings, Google+ is a great place to start. If you're still not sure, I guess you can just sit back and wait to see everyone else's rankings increase to see the proof for yourself.