Thursday, October 18, 2012

Everybody Needs Someone

When you need to vent or relieve some stress, who or what do you turn to? Some people go to their best friend or significant other, while others turn to libations such as pizza or a good, strong cocktail. Whatever floats your boat, one thing for sure is at the end of the day, you've found what you needed to get the job done. But what about when you need a way to get the word out there? Who or what do you turn to when you need to spread your message across the internet? According to a recent study by SEOmoz, the most popular tool is none other than Google+
You might be thinking, "Woah, woah, hold on. Clearly, Facebook is more popular than Google+." And you would be correct. However, when it comes to search engine optimization (SEO) and search engine marketing (SEM), Google+ is the most popular among marketers - after all, Google is kind of a big deal regarding SEO and SEM, so these findings make a lot of sense.


In case you need more convincing, here are some numbers for you: 
  • Google+ has 400 million users, with 100 million active monthly users. 
  • 85.9% of survey respondents indicated that Google+ will impact online marketing the most in the future to come. 
  • 56.4% of survey respondents said that Google+ was likely to become massively influential in search engine results pages. 
  • When asked to specify reasons to select social media channels, 56.1% of survey respondents felt that Google+ is a very important tool for SEO. 
While Google+ isn't as popular as Facebook or Twitter, it's definitely worth a gander when it comes to SEO and SEM. So if you're an entrepreneur or small business owner looking to strengthen your online presence and improve your search rankings, Google+ is a great place to start. If you're still not sure, I guess you can just sit back and wait to see everyone else's rankings increase to see the proof for yourself.