We're Talking about Spam
Avoid Spam TriggersSo how do you avoid having your message end up in someone's spam folder? One way is to watch your spam filters. You want to catch the attention of the recipient with a subject line that will make them want to open your email message. Hence, it's easy to fall into the trap of including words that could be considered "spam triggers," an example of which is the word "free." Sure, if someone sees the opportunity to get something for nothing, you would think that this would ensure a click-through. However, the word "free" is a red flag for spam filters. Check out other spam triggers by reading the ultimate list by HubSpot Blog.
Get the right contact infoAnother way to ensure email marketing success is to develop a solid list of email addresses from your customers. How do you get your customers to opt-in for an e-newsletter? It all depends on the type of business. Restaurants commonly ask customers to fill out a form for "special offers" and the like, while a fitness center may ask for your email when you sign up for a gym membership. Another way to obtain your customers' email addresses is to pay attention to your other marketing channels, such as a company blog and other social media platforms. This way, you reach them where they spend a majority of their time, allowing for another opportunity to communicate.
Running a business is no easy feat, and maintaining a healthy relationship with your customers is half the battle. For more information on how to deal with the spam stigma, check out the article by Business2Community.