You've got the business. You've got one or more great products. Now you've finally acquired the customers that you've always wanted. Everything is going great and you couldn't be happier. Unfortunately, this isn't the end of your goal. Running a business is an ongoing process, and you constantly have to communicate with your customers to maintain a positive relationship. How else are you going to make sure that they stay loyal and don't run off to your competitors the first chance they get? In any case, one of the best ways to do this is with email marketing campaigns. But just like everything else, this project isn't as simple as it sounds.